Join Sofbang
at Oracle OpenWorld 2016

September 18-22, San Francisco

Explore   Play   Discover  Party

Find us in Moscone Center South Exhibition Hall; Booth 525

Download the Floorplan [PDF]


Download the floorplan to find us


Play the Oracle Mobile Challenge Game

Play the Oracle Mobile Challenge with your iPhone or Android device for a chance to win prizes while at Open World! The Oracle Mobile Challenge is an exciting way to earn points anytime you are near a participating partner booth, person, or session through specially configured Bluetooth beacons at various locations throughout Open World. At the end of each day, the top three point leaders will be declared the winners and are eligible to win prizes. As a participating partner, earn points by visiting Sofbang in Moscone South Booth 525 or checking out one of our sessions!

How to Play


image caption


Discover Sofbang’s Solutions

Proximity Marketing: Leveraging Oracle Mobile Cloud Service [CAS3167]

Featuring: Vivek Ahuja, Enterprise Architect, Sofbang, Anirban Bagchi, Principal Cloud Specialist, Oracle

This session showcases a proximity-based marketing solution that allows businesses enrich the customer experience by delivering relevant mobile ads based on context, proximity, location, and business type. This session highlights the use of Oracle Mobile Cloud Service integrated with a data platform and beacons providing a personalized user experience through relevant ads and push notifications to their mobile devices it helps businesses increase their revenues, branding, and customer loyalty.


Simplify Grants Management: An Integrated Solution on Oracle Platform as a Service [CON3486]

Featuring: Danny Asnani, Principal, Sofbang and Rick Maguire, Academic Medical Center & Research Specialist, Oracle

Discover how to spend less time on extensive paperwork and tedious grant applications, reduce redundant data entry, and spend more time focusing on what counts: your research. This session discusses and demonstrates a grants management solution that simplifies the grants management experience. With prebuilt integrations to Oracle’s PeopleSoft Enterprise Resource Planning, the solution incorporates workflow and business logic to automate the principal investigator grants management process. Built on the Oracle Cloud Platform, the solution leverages Oracle Java Cloud Service, Oracle Process Cloud Service, Oracle SOA Cloud Service, and Oracle Documents Cloud Service, requiring no infrastructure setup and minimal training to streamline your grants management and research activities.


Mobile Location Analytics with Beacons to Increase Customer Engagement [CON7347]

Featuring: Danny Asnani, Sofbang, Nishit Rao, Senior Director Product Management, Oracle, and Jeff Wexler, Oracle

Oracle Cloud Platform provides a rich set of services to quickly build solutions for complex business problems. Retailers struggling to compete with websites find that better customer engagement is the only differentiator. The ubiquity of mobile enables retailers to engage with customers inside the store. Oracle Marketing Cloud provides a wealth of information on customer buying history and web browsing history to create a set of offer and coupons. Combined with mobile, which provides the exact location of customers inside the store, retailers can now engage customers with highly targeted offers. This session covers solution architecture and shows a demo of Oracle Mobile Cloud Service and beacons.

Sofbang Sessions Overview



Party with Sofbang at our Sponsored
Customer Appreciation Event

Join Sofbang at a private cocktail reception at the Thirsty Bear - the first and only brewery in San Francisco to brew certified organic beer and one of the most critically acclaimed Spanish tapas restaurants in the Bay Area. For additional information and how to RSVP for this exclusive invite only event, please contact Heather Morrison.

Event Info


image caption